Being professional is so important. It doesn’t matter if your business has a more cool, laid-back brand image, either. No one wants to work with a company that feels, or is, incompetent. If anything, you need to wow them at every turn with how smooth, efficient, and professional your services or products are. This is particularly true for businesses that operate through services and work B2B rather than B2C.
This is because your entire business model revolves around the ongoing business with your clients. You want an ongoing relationship with your customers or clients, which means you need a business that runs like a dream. To offer this, consider adding these top features and tools to make your business seem more professional:
A Customer or Client Portal
If your customer or client can quickly log in and see where their order or their job is at, then you can immediately offer more value with less effort on your part. Say a client has a job for you. If they can log in to see what tasks involved in the job are done, what is being worked on, and what needs to be approved, then they will immediately be more patient (because they can see the progress being made) and also value your efforts more.
Having a customer or client portal puts your customers in the process. It doesn’t just keep them on the outside, hoping for the best. It makes your business more transparent, more professional, and more trustworthy.
The second you have two or more employees, you will want to invest in a quality VoIP solution. VoIP allows you to connect all extensions to just one number. You will also be able to enjoy an automated receptionist, record calls, transcribe voicemails to emails, and more. It is such a simple but incredibly effective feature to offer clients that works to improve your business management and their satisfaction.
Automation and Optimization
This isn’t something that your customers will experience directly, but rather indirectly. A good place to start with this is to get IT consultants on your case. They can recommend the software and hardware you need and can even set everything up for you. Keep these IT specialists on board to enjoy managed IT services afterward, and you have a system that can automate and optimize your business processes.
Personalization is another great feature that you can offer your clients or customers to make your company seem larger and more professional. You do need to be careful, however. Going too far often turns customers away because it makes it obvious just how much of their data is out there. Keep it simple, and ideally, stick to the data they have willingly shared with you. You should also follow EU rules when it comes to data and privacy, regardless of where you are located, as it sets a good standard for data privacy.
By doing the above, you can not only act more professionally, but you will appear like it to your clients, too, thereby improving your reputation.
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