Trade shows may feel like an old-school marketing strategy, but they are a fantastic way to advertise your services and products while keeping an eye on the competition. The question is, how can you drive traffic towards your booth? Here are a few techniques to help you attract attention and build your customer base.
Advertise Your Attendance
How can you expect a large flow of visitors to your booth if they don’t know you’re going to be there? Maximise traffic by advertising your attendance well before the event begins. Put together a marketing campaign and implement an effective strategy to advertise your attendance. Your campaign should focus on social media to reach out to potential consumers. To reach a wider audience, you can contact trade magazines and ask them to place an ad in their publications. In addition, use email marketing to inform existing customers.
Light it Up
Create a welcoming atmosphere by installing ambient lighting at your booth. Use specialty lighting to highlight your service or product. Customised lights are great for attracting attention and making your display stand out from the competition.
Make the Most Out of Your Space
It doesn’t matter if you have been given a huge space in the middle of the hall or a tiny, cramped area in the corner. Get creative with your booth space by hanging your brand logo from the ceiling so that attendees can see where you are, and display promo material on the walls to get people talking. By utilising the dead space around your booth, you can keep the floor space free for networking.
Captivate Visitors With an Eye-Catching Floor Design
Speaking of making the most out of your space, the trade show floor is often a neglected part of a display. This empty space is often left bare or covered up with a basic rug or cheap looking tiles. Stand out from the ground with a custom image graphic floor covering. Soyang can provide you with printable flooring that will transform your floor space and captivate attendees. With custom flooring you can display compelling messages, unique designs and eye-catching images. Floor coverings can even be used as directional signage for special promotions.
Free WiFi Access
Nowadays, you will find many people paying more attention to their phones than their surroundings. Trade show visitors want to keep one eye on what you have to offer and the other on their devices—and who can blame them. Trade show-goers range from casual attendees who check their phones for important messages to serious traders who require a good connection for business. However, buildings that host exhibitions and trade shows are notoriously bad when it comes to internet and phone coverage. Be the answer to their problems and offer your visitors free WiFi. Employing this clever tactic will increase traffic and keep passing visitors at your booth long enough to turn them into leads. Use directional signage to point customers towards your display. You can even get them to sign up for free WiFi access by creating an account.
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